Regenerative Agriculture Blogs

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The Dorito Effect: The truth about Food and Flavour

If you ask someone why they want to eat something, the answer is usually because it tastes good. Whichever food fad you follow, however long you spend counting calorie after calorie, however much we like to pretend we’re seeking out nutrients, vitamins and essential oils- ultimately it’s a flavour high that we’re all after. We make our food choices because we love the way the food tastes.


It’s not often that a book concerning health and food encourages you to give in to your taste buds. But that’s exactly what Mark Schatzker’s illuminating new book, ‘The Dorito Effect- The Surprising New Truth about Food and Flavour’, wants you to do. Yes, you heard that right. Far from the usual telling-off you we’ve learned to expect in most discussions about nutrition, this book not only encourages you to indulge your pleasure seeking food behaviour, but argues that our health depends on it. Now that’s the kind of nutritional advice I can get on board with -although there is a catch.

This book delves deep into the relationship between flavour and food which, as it turns out, is a important part of the puzzle which has been sorely missing in our discussions around food. The main crux of Schatzker’s argument is that in nature,  flavour appears alongside nutrition, i.e. flavour = nutritional quality. Far from being the cause of our food problems, our flavour fascination is actually nature’s way of helping us get the healthy nutrients and vitamins, or as Schatzker refers to them ‘plant secondary compounds’, we need to survive. He argues therefore that flavour hedonism actually holds the key to reversing our health crisis, but if only we can reconnect food and flavour. However, the problem is that the way we have been practising agriculture, specifically the way in which we have selected for certain traits (such as shelf life and transportability) means the flavour has been diluted out of our food and, along with it, all the things which makes it wholesome and healthy.


Schatzker’s second, concurrent line of argument is that whilst we have been steadily divorcing flavour from nutrition, we have simultaneously been creating ever-more convincing artificial flavours. So, in short, we have become very good at making bad food taste good and good food taste bad. Eating has therefore become more about tricking our taste buds than the nutritional experience that they were originally designed for. It is this that Schatzker calls ‘the Dorito effect’, i.e. the process of taking something with relatively little nutritional value (plain corn chips) and managing to convince ourselves that we are eating something else (tacos). This leads Schatzker to add his own definition of junk food; “food that tastes like something it is not”.

The idea that humans may possess an innate nutritional wisdom may sound a little far fetched to you, but Schatzker creates a compelling argument robustly backed up with sound science. Thoroughly researched and resolute, The Dorito Effect is a  light and humorous read which steers you gently through the science of flavour research. By combining many perspectives from the agricultural and flavour world, it offers a refreshing and fascinating read.

This carries huge implications for the role of agriculture in producing and selecting for flavoursome, nutrient rich food. This applies not just to breeding and seed selection but also the actual techniques used which drowns out flavour (and therefore nutrition) from our food, such as over application of fertiliser and building of soil quality. Clearly this highlights the imperative of developing agricultural systems that are able to genuinely feed the world high quality nourishment. Although this is touched upon by Schatzker in his book, the main focus is given to proving  the link between flavour and nutritional value. His work could therefore make an interesting platform to expand upon research between agricultural techniques and flavour.

Clearly, flavour is a big cause for corn-cern and I enjoyed this book so much I just had to taco-’bout it. Hopefully you enjoyed reading about it too!



Why Regenerative Agriculture?

Humanity, and the planet that we have the privilege to call home, is facing no shortage of problems. Climate change. Biodiversity loss. Peak Oil. Food insecurity. Chances are you’re probably familiar with at least a few of these. Any one of these issues alone threatens life as we know it on our planet. Unfortunately, much like buses, they have come along all at once.

Our best minds have been hard at work engineering solutions for these problems, which read like a playbook straight out of Orwell's mind. From pumping our skies full of sulphur, to flooding our fields with poisons (what could possibly go wrong...?), every technofix you can imagine, plus many more you cannot begin to, has been proposed. But humans, as we are so adept at doing, have missed a trick.

“Every problem has a solution. Sometimes it just takes a long time to find the solution- even if it's right in front of your nose”

- Lemony Snicket

And there is already a solution to all of these problems, one which relies upon already perfectly honed feats of engineering. But this engineering is not the work of humans, and it doesn’t involve us looking up into the sky- instead, we must look down at what lies beneath our feet.

There is one thing that lies at the crossroads of all of our problems; agriculture. The way we grow our food affects everything: our health, the health of our ecosystems, waters and wildlife, our atmosphere, our access to safe, nutritious food and thriving of our communities.

The way we choose to practise agriculture therefore has a huge impact on our world. Whether this impact is immensely positive or negative is our choice.

With our fondness for vast monocultures of crops, the use of tonnes of synthetic chemical inputs and the routine deep tilling of our soil, we are clearly currently on the negative side of things. So much so, in fact, that is has led the WWF to conclude that unsustainable agricultural practices present the greatest immediate threat to species and ecosystems around the world.

By treating our soils like dirt, we are making our food system - the one we depend upon every day to provide us vital sustenance - incredibly precarious. It has been predicted that with current rates of soil degradation and topsoil loss, there are only a meagre 60 harvests left. Furthermore, agriculture as it’s currently practised is completely dependent on a rapidly dwindling resource; fossil fuels, used for everything from transport to pesticides. This, combined with it’s appetite for deforestation, makes agriculture the second largest emitter of greenhouse gases after the energy sector.

But what if that impact doesn’t have to be negative? What if instead we could harness the power of agriculture to be a regenerative force instead of a degenerative one? What if there was a way to turn the problem into the solution?


Regenerative Agriculture is a system of farming principles and practices that cultures more than just crops, but cultures also soil, biodiversity, a safer environment and a better world.

But, more than that, regenerative agriculture is a big picture, i.e. ‘holistic’, approach to farming which brings together new and old ideas to encourage environmental, social and economic innovation. Each of these three pillars are vital to create a truly sustainable food system able to stand the test of time.

Regeneration in action: before/after sowing cover crops on Mazi Farm

Regeneration in action: before/after sowing cover crops on Mazi Farm

Regenerative agriculture harnesses the intelligence of nature to satisfy our own for our own needs whilst respectfully cohabiting with the life around us. It does this by mimicking nature’s patterns, working with her rather than against. Regenerative agriculture understands that everything in nature has a function in the system and uses this knowledge to design our farms. This means, for example, including a diversity of crops instead of only one, or ensuring the soil is always covered, like in a forest ecosystem. In this way, our food systems can work independently without the need for costly inputs (including not only chemical and physical inputs, but also time and energy - for more information about that, check out our recent blog post on the efficiency of regenerative agriculture), much like a forest manages itself without any human help. In this sense, regenerative farmers become system managers rather than combatants.

In this way, regenerative agriculture works to fix the common underlying theme of many of our problems- the disconnect between humans and nature and the way she works. Instead fighting the way nature has evolved over millennia to manage itself, it puts us on the same team and allows us to go with nature’s flow. The problem is, nature is powerful - much more powerful than we humans like to think- and, regardless of the continual new and innovative repertoire of weapons at our disposal, this is a fight we will ultimately never win.

Regenerative agriculture goes beyond both organic and ‘sustainable’ practices by working to improve our resource base we use and depend upon, instead of merely maintaining it in its current state.  In doing so, it stores carbon in our trees and soils, protects our soils from erosion whilst actively building soil, provides much needed sanctuaries for depleted wildlife such as birds and insects and keeps our waterways and air clean. Regenerative agriculture works to make ecosystems healthy because when they thrive, we thrive.


There are many different ways that regenerative techniques are being applied to create productive systems capable of sustaining our populations both now and in the future. For example, it’s harnessing the power of livestock - the much maligned environmental enemy- for good, asserting animals’ place in the ecosystem as mobile composters through the intelligent use of grazing, championed by the likes of Allan Savory and Joel Salatin.

New Forest Farm, Wisconsin

New Forest Farm, Wisconsin

Ridgedale Permaculture Farm, Sweden

Ridgedale Permaculture Farm, Sweden

Instead of looking to complex carbon sequestering techniques, regenerative agriculture is incorporating fruit and nut bearing trees (i.e. ‘agroforestry’) to act as carbon sponges whilst nourishing both our ecosystems and humans, such as with the farms of Mark Shepherd and Ernst Gostch. It’s focusing on soil building techniques to help water retention in even the driest regions of the world, like at the Singing Frogs Farm in California. It’s using diverse enterprises and borrowing expertise from other sectors to make small farms streamlined and profitable, with the work of farmers like Ben Hartman and Richard Perkins. It’s transforming the idea of what market gardening can be, with the techniques perfected by Jean-Martin Fortier. It’s emphasising the power of microbiology in farming, with the work of Elaine Ingham. Finally, it’s helping to reconnect communities by pulling people from all walks of life, from musicians to professional surfers, back into the agricultural fold, regenerating rural communities such as at Moy Hill Farm and through associations such as the reNature foundation.

So here’s hoping we learn from the lessons of the past, and stop making the same mistakes time and time ‘a-grain’!

Thanks for reading,